Resume

Education

MBA, Business Analytics

McMaster University · 2022

Entrance Scholarship.

B.Eng., Mechanical Engineering

Queen's University · 2019

Entrance Scholarship.

Canadian and Swedish (EU) Citizen

Experience

STAN AI

Growth Marketing Specialist

Toronto · Nov 2024 – Present

Series A, AI-powered property management

Initially built internal dashboard tools, SVG welcome flyer generator, one-pager factory, and lead enrichment automation as the company’s first GTM hire, then expanded to full platform development. Built a 15-page internal GTM platform from scratch integrating 8+ APIs. Built production sales tools (contact finder, email verifier, domain health tracker, property scraper). Managed outbound at scale: 130+ users, 4 domains, 9 campaigns. Set company record for demos booked in a week. Designed AI content automation with Claude Code and a multi-agent system (OpenClaw).

Internal GTM Platform Development

  • ◆Designed and built a 15-page internal Go-To-Market intelligence platform from scratch, serving as the company’s central hub for analytics, sales enablement, lead enrichment, and system monitoring.
  • ◆Developed an executive Command Center dashboard displaying total pipeline value, active deal counts, at-risk customer health scores, and a Sankey diagram visualizing lead progression through sales stages.
  • ◆Built a Pipeline Velocity page with weighted revenue forecasting based on configurable stage probabilities (Demo = 30%, Proposal = 60%, Negotiation = 80%), bar charts showing revenue by stage, average days per stage for bottleneck identification, and a real-time feed of the 50 most recent deals.
  • ◆Created a TOF Attribution page integrating HubSpot email open/click rates, real-time Google Analytics website traffic and bounce rates, 28-day session and engagement trends, Google Search Console SEO performance (clicks, impressions, CTR, average position, top queries), Instantly cold email campaign rankings, and an attribution Sankey funnel mapping Total Outreach → Website Sessions → Booked Demos.

Sales Enablement Tools

  • ◆Built a Rental Scraper tool with configurable run parameters (max listings, target cities, price range filters, custom URL targeting), real-time progress tracking, sortable results with property details and quality scores, city/price filtering, CSV export, and run history.
  • ◆Developed a Cold Outreach analytics page with deliverability alerts, key metric tracking with trend indicators (total sends vs. 5K goal, open rate vs. 65% target, reply rate vs. 10% goal with color-coded thresholds), outbound funnel visualization (Sent → Opened → Replied → Booked → Won), mailbox health grid showing warmup/active/issue status per sending mailbox, pipeline waterfall from HubSpot, 30-day trend charts, and top 5 campaign performance rankings.
  • ◆Created a One Pager Factory enabling the team to upload MHTML exports from Canva, edit text fields directly in the design while preserving fonts/colors/positions, replace and scale images (50–200%), remove image backgrounds by color selection, and generate final PDF outputs — plus a template library of pre-built SVG templates with editable fields.

Enrichment Suite

  • ◆Built a Company Contact Finder supporting single-entry and bulk CSV upload modes, with enrichment tiers (Free, Balanced, Maximum), configurable SERP providers (Brave or Apify), toggleable homepage scraping, max-emails-per-company limits, and CSV column preview before processing — pulling from Apollo, Hunter, Clearbit, and SERP APIs.
  • ◆Developed a Contact Finder for individual person-level lookups, returning email, phone, LinkedIn profile, and job title from Apollo, Hunter, and LinkedIn sources.
  • ◆Created a custom Email Verifier supporting single and bulk CSV verification with SMTP ping, configurable timeout, real-time format validation, and results categorized as Valid, Invalid, Risky (catch-all/disposable), or Unknown — with exportable verified lists.
  • ◆Built an Email Reputation monitoring page for managing multiple sending domains, with automated health checks for SPF validation, DMARC validation, blacklist status (Spamhaus, etc.), MX record counts, Google Postmaster OAuth integration, DMARC pass rate summaries, and PDF domain health report generation.
  • ◆Developed a DMARC Reports parser accepting drag-and-drop XML/ZIP uploads from Google, Microsoft, and other providers — with per-domain stats (total emails, DKIM/SPF pass rates), analytics dashboards with pass/fail breakdowns, source IP analysis, failure reason identification, trend charts over time, and database persistence for historical analysis.
  • ◆Created a Run History page to track all enrichment jobs with status indicators, row/contact counts, timestamps, downloadable output files, and re-run capability for failed jobs.
  • ◆Built an Enricher Settings page for API key management, rate limit configuration, default enrichment mode selection, SERP provider preferences, email verification settings, and webhook configurations.

System & CRM

  • ◆Developed a System Status page with HubSpot and Cal.com API connectivity tests, automated diagnostics across all integrations, domain health overview, DMARC upload/analytics/trends from admin panel, and raw API response viewer for debugging.
  • ◆Reorganized the HubSpot CRM, converting static lists into dynamic segments to improve data hygiene, lifecycle tagging, and targeting precision.
  • ◆Created a real-time client status tracker (active vs. churned) to replace outdated static lists and improve campaign accuracy and sales alignment.

Automation & Outbound

  • ◆Built custom n8n automations to streamline lead enrichment, CRM workflows, and list management — replacing 80% of manual ops.
  • ◆Engineered scraping pipelines using BeautifulSoup, Selenium, Apify, and LLMs to enrich leads from PMS portals and map contacts to companies.
  • ◆Managed end-to-end coordination, promotion, and logistics for 5+ webinars (Nitro, Maintenance, Pilot, Holiday) — driving up to 494 registrations and 300+ combined live attendees.
  • ◆Produced creative assets and launched segmented outbound campaigns (500K+ emails/week), and set a company record for most demos booked in one week.

AI Content Automation

  • ◆Designed PRD-driven Claude Code workflows powering autonomous generation of LinkedIn content, email sequences with spintax, and SEO-optimized blog posts via iterative refinement loops.
  • ◆Built knowledge bases (products, ICP, competitors, voice/tone) feeding into skill definitions for autonomous generation with self-critique loops.
  • ◆Implemented multi-agent content system (OpenClaw) with specialized agents for different content types.

PredictNow.ai

Head of Business Development & Sales Engineering

Toronto · Sep 2020 – Jun 2024

Pre-seed AI/ML startup

Employee #1. Built the growth function from zero to $200K+ ARR. Full-cycle sales: outreach, demos, proposals, close. Established a strategic partnership with a major US bank. Built Python/SQL/Power BI dashboards. Secured pre-seed funding round. 4 years driving revenue and sales engineering at a pre-seed AI/ML startup.

Revenue & Sales

  • ◆Drove revenue from zero to $200K+ ARR as the company’s first hire.
  • ◆Led full-cycle sales: outbound prospecting, discovery calls, product demos, proposal development, contract negotiation, and close.
  • ◆Established a strategic partnership and joint venture with a major US bank.
  • ◆Consistently exceeded quarterly sales targets through consultative selling and technical demonstrations.

Technical Sales Engineering

  • ◆Led integration of ML portfolio optimization solutions into client workflows, aligning technical capabilities with financial and business objectives.
  • ◆Translated complex machine learning concepts into business-relevant language for C-suite stakeholders and investment committees.
  • ◆Built custom Python, SQL, and Power BI dashboards for KPI monitoring, pipeline analytics, and strategic decision support.
  • ◆Developed tailored client presentations demonstrating ML model performance on their specific datasets.

Growth & Marketing

  • ◆Leveraged LinkedIn Sales Navigator and HubSpot CRM for lead generation, outreach sequencing, and personalized consultations, boosting conversion rates.
  • ◆Optimized CRM workflows including lead scoring, segmented sequences, and pipeline stage automation.
  • ◆Created content for company blog, whitepapers, and conference presentations.

Investor Relations

  • ◆Crafted pitch decks and managed investor relations throughout the fundraising process.
  • ◆Successfully secured pre-seed funding round.
  • ◆Prepared financial projections, market analysis, and competitive landscape documentation for investor meetings.

Geosource Energy

Technical Sales Lead

Ancaster · Aug 2024 – Nov 2024

Sales pipeline, technical proposals, industry events.

Sales Engineering & Proposals

  • ◆Supported the modeling team in crafting tailored proposals for geothermal energy solutions, aligning technical specifications with client business objectives.
  • ◆Translated complex geothermal modeling outputs into client-facing presentations, simplifying technical concepts for non-technical stakeholders.
  • ◆Managed the sales pipeline from lead qualification to proposal delivery, ensuring timely follow-ups and personalized client engagement.
  • ◆Collaborated with engineering teams to ensure proposal accuracy and feasibility, reducing proposal revision cycles by 30%.

Client Engagement & Relationship Building

  • ◆Represented Geosource at industry events, engaging leads by explaining geothermal solutions and booking follow-up introductory calls.
  • ◆Conducted discovery calls with prospective clients to identify energy efficiency goals and recommend geothermal solutions tailored to their needs.
  • ◆Built relationships with C-suite executives at commercial real estate firms, positioning Geosource as a strategic partner for sustainable energy initiatives.

Revenue & Pipeline Development

  • ◆Contributed to $500K+ in pipeline development within 3 months by qualifying leads and advancing them through the sales cycle.

U-Rite Technologies

Operations Manager

Toronto · Jun 2024 – Aug 2024

High-volume outreach (10K+/week), sales ops, financial management.

Operations & Lead Generation

  • ◆Managed high-volume email outreach, sending up to 10,000 emails weekly to drive lead generation and support revenue growth.
  • ◆Built automated lead enrichment workflows to verify email addresses, append firmographic data, and prioritize high-intent prospects.
  • ◆Designed and executed cold email campaigns targeting SMBs, achieving a 15% reply rate and generating 50+ qualified leads per week.

Sales Operations & Contract Management

  • ◆Collaborated with the CEO to track and optimize sales processes, implementing CRM workflows to improve pipeline visibility and forecast accuracy.
  • ◆Oversaw the creation, distribution, and compliance of client invoices and contract proposals, ensuring accuracy and alignment with contract agreements and company policies.
  • ◆Developed sales playbooks and templates for outbound prospecting, reducing ramp-up time for new sales hires by 40%.

Financial Oversight & Operations

  • ◆Directed daily business operations and financial management, including bookkeeping, accounts receivable/payable, and transaction reconciliation to ensure accurate records and smooth departmental coordination.
  • ◆Implemented financial tracking systems to monitor cash flow, invoice payment timelines, and vendor contract compliance.
  • ◆Reduced accounts receivable aging by 25% through proactive invoice follow-up and payment tracking automation.
↓ Download Resume (PDF)